May 2012

Mitsubishi has announced that Jean-Sébastien Croteau of Victoriaville, Quebec, took delivery of the 100th and 101st all-electric i-MiEV last week. According to the vehicle maker, Croteau plans to use his new 2012 i-MiEVs for urban deliveries of health products for his Victoriaville firm Brunet Plus. “We looked for a small, functional, zero-emission car, and worked [...]

Kia Canada has acquired the naming rights to Toronto FC‘s Training Ground and Academy. Named the Kia Training Ground and Kia Toronto FC Academy, this state-of-the-art facility and soccer program will look to develop the next generation of Canadian players through coaching, training, technology, equipment and support. “We’re excited to extend our relationship with Kia [...]

Scion Canada has announced the launch of the Scion racing team. The team, set to debut next year in the Driftmania Canadian Championship series, will be led by Pat Cyr, one of Canada’s most accomplished drift racers. Since making his professional drifting debut in 2007, Cyr has driven the AE86 in every pro race he [...]

Marc Engelen has been appointed as president and chief executive officer of Volvo Cars of Canada. Engelen will take over the posts currently held by Jeff Pugliese, who is on the verge of concluding his four-year term as president and CEO of the vehicle company. Pugliese will return to Volvo Cars of North America to [...]

Scion Canada has announced the full details for its 2013 FR-S compact rear-wheel drive sports car. The high-performance coupe is the fifth model to join the Scion family and will go on sale in May. According to the vehicle maker, the FR-S provides Canadian consumers with an authentic sports car at an attainable MSRP of [...]

Mitsubishi Motor Sales of Canada (MMSCAN) recently showcased a unique campaign to “cure” Quebecers of any anxiety with electric vehicles. The campaign effort was held at the Technopole Angus, the site of the Projet Ecosphere environmental and green building fair in Montreal. Known as Electriphobie, the campaign pokes fun at common misconceptions about electric cars. [...]