Chevrolet’s five-year agreement to become the Official Automotive Partner of Barclays Premier League giant Manchester United includes the creation of the Chevrolet China Cup as part of the Manchester United 2012 Tour.
Taking place in July, the Chevrolet China Cup will feature matches in Shanghai and another Chinese city. Chevrolet’s first global football sponsorship in the brand’s 101-year history centers on a commitment focused on enhancing the experience for supporters of the game.
Chevrolet also announced a partnership with the One World Futbol Project, an organization focused on sustaining play for youth in impoverished regions through a virtually indestructible football. Chevrolet’s support includes a pledge to donate 1.5 million One World Futbols over the next three years to organizations working with youth living in war-stricken zones, refugee camps, disaster areas and other disadvantaged communities. Chevrolet is the first corporate sponsor of the One World Futbol Project, which has positively affected more than 525,000 lives in 137 countries.