Chevrolet is entering into a four-year agreement with Liverpool Football Club to become its official automotive partner.
The partnership, which runs to the end of the 2015/16 Barclays Premier League and European campaigns, includes visibility for the brand at Anfield, Liverpool’s home ground; editorial opportunities within the club’s print and digital publications and fan sites; and player appearances for commercial opportunities.
Chevrolet is also an official sponsor for the club’s Pre Season Tour.
“Liverpool supporters from around the world are known for their undying love of their side, said Global Chevrolet Marketing Vice President Chris Perry in a statement. “Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the center of the game.”
For more information about the LFC North American Tour 2012 and to purchase tickets, visit www.lfctour.com.
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