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Impala emblem design leaps forward with new model

by Ian Palmer

The Chevrolet Impala has proudly worn the image of a leaping African antelope in some form since 1958. But with the all-new 2014 Impala, the emblem again evolves to complement the more modern, athletic design of the 10th-generation full-size sedan, according to the vehicle maker.

“For the new Impala, we wanted to evolve the emblem to complement the new vehicle design without making any radical changes to its character,” said Joann Kallio, lead creative designer for Chevrolet global badging, in a statement.

“We kept the stylized interpretation of the animal, and made the impala more muscular.  We also added defined edges, to give the impala a sleek form and make it look like it was running fast.”

The new emblem has a bright chrome finish to match the bright chrome of the car’s bowties, located in the grille and on the decklid. Special attention was paid to how the highlights flow across the leaping Impala badge surface.

There are two versions of the new emblem, one for each side of the vehicle, so the animal always appears to be running forward.

Chevrolet will complete the total transformation of its North American passenger car lineup when the all-new, built-in-Canada 2014 Impala goes on sale in early 2013.

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{ 2 comments… read them below or add one }

Craige April 9, 2012 at 11:33 am

I’m sorry, but I don’t see any discernible difference between this and the previous emblem…


Tim April 9, 2012 at 3:00 pm

They just horizontally mirrored the logo so that it always “leaps forward” on either side of the vehicle. Get it?


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