Jaguar ranks second industry wide among nameplates in vehicle appeal and the Range Rover Evoque is most appealing in the Entry Premium Crossover SUV segment, according to J.D. Power and Associates 2012 Automotive Performance, Execution and Layout (APEAL) study.
For the second year in a row, Jaguar ranks second out of 34 brands measured in the industry – with the Jaguar XJ scoring as second highest large premium car. Land Rover placed sixth (in a tie) among 34 brands, and the new Range Rover Evoque receives the award for Most Appealing Entry Premium Crossover SUV.
“The J.D. Power and Associates APEAL study simply indicates how much your customers like their vehicles’ design, performance and features, and clearly our customers are quite smitten,” said Andy Goss, president of Jaguar Land Rover North America, in a statement. The company has offices across the USA and Canada.
Jaguar is the second most improved nameplate. The gain is primarily driven by the Jaguar XJ with 901 points – one of only three models in the industry to score above 900, according to the vehicle maker. The Jaguar brand was also the most improved, and tied for 2nd highest in the industry, in the J.D. Power and Associates 2012 Initial Quality study.
The J.D. Power and Associates APEAL study examines how gratifying a new vehicle is to own and drive based on owner evaluations of more than 80 vehicle attributes.
The 2012 APEAL study is based on responses gathered between February 2012 and May 2012 from more than 74,000 purchasers and lessees of new 2012 model-year cars and trucks who were surveyed after the first 90 days of ownership.
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